Snob Essentials

Sue Devitt Black Widow Mascara

suedevitt_blackwidow.jpg

There are certain beauty products I am fastidiously loyal to and then there is mascara. I will try every one out there and probably have (although I’ve stopped using drugstore mascara even though I’ve loved L’Oreal Lashout for years because the main ingredient for them is tar, as in asphalt). While at the Sue Devitt counter, the gullible infomercial believer in me was drawn to the mascara with spider webs on it. I immediately told the SA to pack it with my other purchases. Unfortunately she gave me the Amplifying Mascara instead. Well, like I said, I will try any mascara so instead of returning it when I got home and realized I got the wrong one, I decided to give it a whirl. It was just another mascara that did something but not anything extraordinary. I kept forgetting to bring this back and when I did it was past the return policy time, but this is my beloved Barneys and they exchanged it for me, used, no receipt and all (and I got $6 back). So, did my gullible infomercial instincts pay off? Yup, sure did. It pays to be susceptible to marketing gimmicks sometimes, I get so jaded that I end up not wanting to try anything new but when my mind is weak, I give in =) So back to the graphics of spider webs. I kept visualizing this mascara weaving this web of fibers on my lashes, extending it to no end. Everything but the “no end” part is true, this stuff works like it should! I am so in love with it right now, I just sit there in front of my mirror to see how much I can physically apply and how long my lashes will go. There are actual fibers that feather out like spider webs. I get too anxious and will apply the end with the glop on it. Instead of making a blobby mess, it actually will brush out into long fibers. The brush is angled so the thicker end gives better coverage, which is fine if you are ambidextrous, but for me the right eye will look perfect and the left ends up with longer lashes on the inside, which is not preferred, so I have to work with it a little and tweek my arms around to get it to go the other way (I do not trust my left hand, whatever the opposite of ambidextrous is, that’s what I am). Other than the brush challenge, this is the best mascara I have (until the next best thing of course). And the bonus? No tar, only organic and natural ingredients that fortify and actually treat your lashes. At Barneys for $22.

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  1. Would you say this gives a false eyelash effect? Does it lengthen and also thicken? I love YSL for giving both effects. I saw the spider effect on the Sue Devitt and was tempted to try it also, but I am always disappointed and have never found anything better than YSL.

  2. sorry ladies, but i have to defend my drugstore mascara, max factor’s volume couture, which is amazing by the way…

    here are the ingredients of volume couture:

    Water, Glyceryl Stearate, Ammonium Acrylates Copolymer, Disteardimonium Hectorite, Propylene Glycol, Stearic Acid, Copernicia Cerifera Wax (Carnauba), Triethanolamine, Acrylates Copolymer, Synthetic Wax, Polyvinyl Alcohol, Lecithin, Propylene Carbonate, Oleic Acid, Alcohol Denat, Xanthan Gum, Panthenol, Sodium Laureth Sulfate, Glycerin, Simethicone, Methylparaben, Propylparaben, Phenoxyethanol, Ethylparaben.

    compared to a non-drugstore brand, diorshow:

    Aqua (Water), Glyceryl Stearate, C18-36 Acid Triglyceride, Cera Alba (Beeswax), Stearic Acid, Copernica Cerifera (Carnauba) Wax, Silica, Glyceryl Stearate, Isostearic Acid, Shellac, Myristic Acid, Triethanolamine, Glyceryl Hydrogenated Rosinate, PVP/VA Copolymer, Hydrolyzed Keratin, Lecithin, Xanthan Gum, Methylparaben, Parfum (Fragrance), Diazolidinyl Urea, Butylparaben, Ethylparaben, Tetrasodium EDTA, Isobutylparaben, Propylparaben, Geraniol, Citronellol, Cinnamyl Alcohol, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.

    you’ll notice that the main ingredients (about the top ten or so) are basically identical. and no mention of tar in either 😉