A few months ago some of you may have heard the announcement that Juicy Couture hired Erin Fetherston to guest design a collection as well as act as a creative consultant for the brand. She’s currently hard at work on her limited edition collection (including her version of the classic Juicy tracksuit!), and the pieces are slated to launch for holiday. To get us excited about the collaboration Juicy and Erin hosted an intimate dinner at Meet in Soho (complete with Champagne Taittinger Prestige Rosé :-)) followed by some late-night shopping in the Juicy Couture West Village store in NYC (we were actually given a Sony Bloggie to document the happenings!).
I own at least a dozen Juicy sweatpants – all of which I bought freshman year of college from Shopbop. I don’t wear them out in public anymore (I really don’t need a cherry and the word Juicy on my bum at this age!), but I wear them to sleep almost every night. When it comes to loose-fitting, comfy sweatpants, Juicy still makes the most flattering ones. Little did I know they make a whole lot more!
I spoke with Erin Fetherston about what attracted her to the brand and she said she’s always been a fan and thinks her aesthetic meshes well with Juicy’s. She also told me she was most excited to re-work their tracksuit (which is celebrating its 10th anniversary soon!). Fetherston is incredibly sweet, super soft-spoken, model tall, and has the most gorgeous porcelain complexion. Sadly we didn’t get to preview any of her pieces at the event, but she said to expect a mix of dressed-up feminine and more casual pieces. Jump for more on what I discovered in the Juicy Couture boutique and some fun event images!
Erin is in the blue in the middle – how perfect are her bangs!!? She is wearing a super hot Juicy Couture romper.
Bloggie and beautifully printed menu!