If you’ve ever done a juice cleanse, odds are it was Blueprint. Or at the very least, it was a cleanse inspired by Blueprint since they’re the ones that ushered in the liquid-cleansing trend and made it mainstream. What you might not know is that the two women who founded the company sold it three years ago. Now they seem to be at the forefront of yet another trend. Listen up, Chrissy Teigen! If there’s one thing doctors can agree on it’s that all pregnant women should be taking prenatal vitamins. It’s imperative to ensure proper development of the baby because during pregnancy, your body requires specific vitamin needs; often much more than you can get from an average diet. But who wants to swallow horse pills every day? Which is where Erzo comes in. The Blueprint gals have developed the first prenatal in the form of a biscuit (on Erzo for $10.99). These treats (they come in four flavors: Oat, Apple Cinnamon, Strawberry Greek Yogurt, and Ginger, as well as a gluten-free version of the Oat) combine a whole grain biscuit with a blend of complete prenatal vitamins. All you need is three biscuits a day. They’re made from organic grains and taste somewhere between a cracker and a cookie; they’re yummy (yes, I tried them for research, even though I’m not pregnant!), but there is somewhat of an aftertaste that comes in handy to curb any desire to consume more than the daily requirement. It’s also worth noting that for every box sold, Erzo is donating an equivalent dose of vitamins to pregnant women who need them in developing countries through Vitamin Angels.
If biscuits aren’t up your alley, check out Bellybar chewable prenatal vitamins
For the traditional prenatal route, check out a comprehensive roundup from LabDoor; they have a number of useful roundups that provide product safety grading for dietary supplements.
