Micellar Water: The New Skincare Product You Need to Know About

Poised to become an industry standard in the same way that BB creams are now commonplace, micellar water is one product you should seriously consider adding into your beauty routine. Coming to the US by way of France – where the water is notoriously harsh – micellar water is a no-rinse way to remove makeup. It’s a favorite backstage during Fashion Week, and now brands like Simple, with their Cleansing Micellar Water ($6.99), are getting in the game at very affordable price points. Ideal for on-the-go touch-ups, they’re made without harsh chemicals so they’re suitable for sensitive skin; just swipe a cotton ball or q-tip, and voila! They rely on oil spheres (versus soap or alcohol) to work so they won’t strip your skin of moisture, which is essential for on-the-go or already-applied makeup. This isn’t something I’d use all over my face, but now instead of touching up with a messy wipe when I’m out I can use this without having to get my hands dirty or drying my face. No wonder these are starting to sell like hot cakes…Now if only I could find a brand that makes a pocket size bottle to fit into my clutches!