When makeup extraordinaire Gucci Westman posted a picture of the above products on her Instagram I was intrigued. Is kale the new it skincare ingredient? It will be if Eminence Organic Skin Care has anything to say about it. All of the brand’s products are handmade in Hungary and based off fruits and vegetables. Their new kale-based line-up includes two products: The Citrus & Kale Potent C+E Serum ($110) and Masque ($70). The brand says that it’s the carotenoids in kale that are the most beneficial to skin as they help fight the free radical damage that causes skin aging. It’s also a powerhouse of antioxidants. In addition the products are loaded with Vitamins C and E, spinach, broccoli, avocado, lemon, and grapefruit all of which were added to help brighten and lighten sun-damaged skin, prevent inflammation, and reduce fine lines and wrinkles. The two products will also be the basis for kale-inspired facials offered at spas like Go Green in New York City and RA Organic in L.A. It’s long been proven that topical applications of vitamins (found in high quantities in superfoods) can be beneficial for skin health, so I’d certainly be down to give these products a try. What do you think? Has anyone tried kale-based skincare products?