Snob Essentials

Anya Hindmarch Corn Flakes and Frosties Clutches and Tote: Flaking Out

Anya Hindmarch Corn Flakes and Frosties Clutches and Tote

They’re grrreat…?! Fashion has officially gone lowbrow, and we’re hitting new levels of irony. From the fast-food drive-through to the supermarket, think cheap, suburban Americana for a high price. Although I appreciate the playful concept, I just am not loving Anya Hindmarch’s new in-your-face cereal motif. It’s like Moschino going all McDonald’s on us: while I can appreciate the effort of a cheeky juxtaposition, it’s just not for me.

A lovely leather top-handle bag splashed with a retro image of Tony the Tiger and teeny-tiny ayers snakeskin minaudières designed to look like classic boxes of Corn Flakes and Frosted Flakes. They’re kind of funny, I guess, but why would I walk around as a billboard for Kellogg’s? It just seems totally random. Maybe it’s the business-minded side of me that’s dominating my feelings, or maybe it’s just because these bags just aren’t quite cute enough. Call me no fun. Either way, this is a trend I just cannot get behind. What’s your feeling: do you prefer to keep your favorite sugary flakes in the kitchen pantry or are you ready to wear them? Maxi Frosties tote, $2,295 at Saks Fifth Avenue; Corn Flakes clutch, $1,595; and Frosties clutch, $1,595, on Luisa via Roma.

Anya Hindmarch Corn Flakes and Frosties Clutches and Tote

By  

DO YOU LOVE IT OR HATE IT?

Your email address will not be published. Required fields are marked *

2 comments

  1. They are awful. They say nothing interesting about the wearer. At least with the Olympia Le Tan book-clutches, you look like you have aspirations to read a book. What does it mean if all you want to read is the back of a cereal box?

  2. Personally, I love the whole collection! As a graphic designer I’ve always admired some of the graphics on everyday brands and was thrilled to see them treated as art – just the way Andy Warhol did. Creating a collection that challenges the whole idea of ‘designer brands’ without being pretentious must be a tricky thing to do and I think Anya’s nailed it.