I met the founders of Fresh a few weeks ago to check out their latest launch, Fresh Creme Ancienne Ultimate Nourishing Honey Mask ($130). Despite being bought by LVMH, the two founders, Lev Glazman and Alina Roytberg, are still fiercely involved which is always refreshing to see. I was already a fan of their Creme Ancienne (who isn’t…), which is handmade in a monastery and intensely hydrating despite being lightweight so it was great to hear that they’ve expanded their offerings with a new mask. It’s made with nearly 40% pure honey (more than pretty much any other beauty product), and like its predecessors is also handmade and designed to treat the signs of aging. Honey has long been known for its ability to absorb and retain moisture and this particular one goes above and beyond because of the quality (I had the chance to try some of the honey used…thank god I didn’t spot the jar..so good). Echinacea, shea butter, and meadowfoam seed oil are also in the mix so you can expect to see and feel results immediately. They promise six hours of hydration, but I put it on at night, slept seven hours and was good to go till after my morning workout (I usually apply a moisturizer in the morning, but I didn’t apply anything till I lathered on my SPF post workout). This is going to be great come winter…
