I’m always chewing on my lips because of how chapped they get. It’s a bad habit and it’s stopping now. The easiest way would be to reapply lip balm throughout the day, but that’s never been my thing – once in the morning and maybe a touch-up in the afternoon (only if it’s bad). With Avène cold cream I can stick to my minimal reapplying and still have a perfectly hydrated pout! The thick consistency falls somewhere between a heavy cream and petroleum jelly. It goes on smoothly with just a hint of gloss, so your lips will look naturally supple and dewy. I like to layer it under lipstick to keep it from bleeding, especially when I’m sporting a darker color. The emollient treatment hydrates with the help of Avène’s famous thermal spring water (taken from a French aquifer) and protects from free radical damage with antioxidants. It will be a lifesaver in the harsh winter months! Available on Amazon for $8.95.