I was doing a purple eye all summer long and I still love it so much, I’m ready to step it up for fall. It’s time to go darker and deeper. Enter Tom Ford! His eye shadows are super-saturated so you get a very dramatic look if you want (or just lighten your touch for a paler effect). Smoky eyes of black and gray can get a bit harsh, not to mention raccoon-like several hours in, but you can achieve the same mysterious feel with shades of violet and purple, but with an elevated, elegant spin.
Purple doesn’t get any more agreeable than Ford’s Violet Dusk eye-color quad. This compact palette gives you the wide spectrum of shades, from light and airy to rich, almost-black, so you can get as scandalous or innocent as you like, depending on your mood. Let’s be honest: Ford knows what women want.