Snob Essentials

Orbeez Magic Maker

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After witnessing every kid who comes into contact with Orbeez, I have come to the realization that I would be the worst toy marketer. Kids love them. Let me rephrase, they are absolutely OBSESSED after one encounter with them. Why? I cannot tell you. And without kid proof, I would NEVER think these are even marketable, much less the newest and biggest craze. Here’s the gist, they come in tiny bead form, you add water, they grow into bigger beads (ball-like actually) that’s squishy and bouncy and slippery. You must keep them in water or they will shrink back to the original tiny bead. But you can take them out for a while to play with them – roll them, bounce them, stick your hands in a vat of them to feel them squishing between your fingers. And that’s it. Well, you can buy the spiral slide and have a sort ball party on a luge. Well, actually, I’m making it sound kinda fun. Hmmm, maybe I should rethink my inadequacies as toy marketer….

But as tot manipulator extraordinaire I never questioned. Give your kids a few of the Orbeez, say 20 or so. They will keep it in a tupperware and carry it around with them everywhere they go. Their love for them is boundless. And you milk that with everything you’ve got. More Orbeez, of course, must be earned. And they will do anything for them. Trust me, I have the most stubborn tot on the planet and she is now dancing for me like a Rhesus monkey. At Amazon, this set for $24.99 comes with the tank to grow the Orbeez with slide attached, a display tray to show them off and more than 2,500 Orbeez in 9 Colors.

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