Coach’s strategy for entering the upper luxury market is launching their creative director Reed Krakoff’s namesake line. His Fall collection was shown during Fashion Week in February with much fanfare and expense – the loft space that was created cost $1 million to construct!! I know because my friends produced the show. But that’s a small price to pay to push Coach’s image into the ranks with the likes of YSL, Prada and Chloe. Besides, they banked on a sure thing. The line includes a full collection of ready to wear (which is also really good) and accessories, and by the looks of things it is already a huge hit. The look and feel easily resonate with the Coach customer but more refined and sophisticated. But more importantly, this bag appeals to those who never gave Coach a second glance. This bag has a simple shape with subtle details that’s sporty and effortless. The black shark with offsetting olive felt is uber chic and as divine as hell frozen over. If all of Coach’s bags start looking like this at Coach’s prices, they will corner 80% of the market instead of just their current 60%. At Net-a-Porter