What the trench is to Burberry, the classic camel coat is to Max Mara–specifically the “101801” coat, which has been a symbol for the Italian brand since 1981. To inaugurate its launch into e-commerce, the iconic outerwear piece will be exclusively released on www.maxmara.com. As with all MaxMara pieces, this double-breasted wool and cashmere coat is modern yet classic. Its proportions, what with a 42 inch length makes it an ideal fit for all women, boast stylish kimono sleeves can be rolled back to suit any arm length. To identify the coat as a very special piece, it comes made with a special lining designed solely for this project; customers can also personalize it via embroidering a name or initials on the inside label. The customer will receive the personalized coat three weeks after the order and will arrive in special packaging.
$2,424, available at www.maxmara.com