With its men’s store nicely situated across the street, Hermès has finally turned its newfound vacant space within its flagship Madison Avenue store into a 2,000-square-foot leather floor to show the breadth of the collection, not to mention just how many products and colors Hermès offers. The new floor has double the selling space of its previously cramped quarters, allowing categories like enamel to breathe thanks to newfound space.
Located on the lower level, the leather floor boasts a special order room outfitted with butter-soft leather-covered walls, a leather banquette with low shelves on either side for resting handbags and fresh flowers arranged daily. Naturally, as with any fine shopping experience, there are tables and chairs similar to those used at jewelers for conversations between customers and sales associates. Perhaps the pièce de résistance? What was a bag wall that held nine bags now showcases a whopping 100 different styles!
Keeping in tune with its ideals of promoting heritage, Hermès created a work area for craftsmen on the lower level that welcomes onlookers to watch while they work.