To celebrate their 50th anniversary, Sanrio is releasing a new character, a baby ape called Milo! I am excited for two reasons, first I have a nephew name Milo and he is super cute and secondly, I am from the Hello Kitty generation of the 70’s so even though I am a grown up, I still cannot stop loving these adorable characters. For the first time, they are releasing collaboration items in the US at the The Bathing Ape (aka Bape) Store New York on Aug. 28th (91 Greene St in Soho). I can already tell, this guy is going to be a new favorite.