To celebrate their 50th anniversary, Sanrio is releasing a new character, a baby ape called Milo! I am excited for two reasons, first I have a nephew name Milo and he is super cute and secondly, I am from the Hello Kitty generation of the 70’s so even though I am a grown up, I still cannot stop loving these adorable characters. For the first time, they are releasing collaboration items in the US at the The Bathing Ape (aka Bape) Store New York on Aug. 28th (91 Greene St in Soho). I can already tell, this guy is going to be a new favorite.
So cute. Baby Milo has been a longtime staple character from Bathing Ape’s line, but I LOVE the idea of a collab with Sanrio. But oh the prices!! My husband is a Bathing Ape fan and like the regular BAPE wear, the Sanrio x BAPE collab promises to be pricey. A quick search revealed price quotes in yen:
a footie for 7,140 yen ($84) and
the tee pictured above is 6,090 yen ($71)! (The tote appears to be a more reasonable 2,415 yen ($28)).
My little one will just have to admire online and make do with the more affordable (non hipster) Sanrio x tokidoki onesies. =)