Bottega Veneta: New Website, New Lust worthy bags!

What fabulous news: Bottega Veneta is making it that much easier to shop for its sumptuous creations, rolling out a new Web site redesign that captures the aesthetic of the brand: well edited products and attention to detail, all against a clean, stark background. To capture the essence of the 21st century tech craze a la the iPad and co., Bottega has woven a new digital strategy into its revamp. (jump for more!)

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The site will offer a larger assortment of the Tomas Maier-designed ready-to-wear than did the former site, which emphasized more the classic, traditional collections. Easy to watch and browse videos and slide shows will communicate the brand’s core values: craftsmanship and design. In the digital lookbook section, for example, clicking on a still photograph brings the image to life and shows a model strutting down the catwalk in the same exact outfit.

Not that I found any faults with the former site, but the new one now groups vignettes by alternating themes: “Tomas Maier’s Picks,” “Essential Handbags” and “Our Favorite Accessories” are just some of the topics where products of relevance will be shown. The collection can also be viewed by material, such as napa or silk, and scale, such as small or large. Dedicated personal shoppers are available for consultation, and sales associates can place items they suggest in a shopper’s profile.

Haven’t had your fill yet? Well, there’s more. Bottega is launching an official Facebook page later this month and releasing an archive of videos on YouTube. Employees at the Manhattan Fifth Avenue flagship, meanwhile, will be equipped with iPads while flat-screen monitors will be utilized throughout the store. As for the ever-growing e-commerce site, Bottega plans to implement an in-store pickup option for its local clientele.