To Be G is a brand from the grandsons, Guccio and Alessandro, of Gucci founder Guccio Gucci. That’s a lot of G’s!! Instead of using the name Gucci, they decided to prove themselves (and avoid being sued by their own family) by using just the G. They’ve distinguished their line with a less fussy, borderline masculine look that is more function and less fashion. I do like the large scale of this hobo with the side pockets and outer zipper but I struggle with the heft and bulk. On a personal level, I can appreciate their need to stand apart from their Gucci heritage and have their own voice but I would think from a marketing stand point, why not take advantage with what you’re born with? The price point is market friendly though. At Luisaviaroma for $981.40.
Hey , they got you to mention their heritage so I expect it won’t be much of a problem getting the word out. You are right though, the bag is a bit bulky…they’ll learn.
LuxCouture will have these amazing bags in their store beginning in July!
love the color, plus the side pockets are very practical!