Plain canvas tote too boring and blah for you even if you’re just going to the beach? Yes, of course, the beach and pool is where you need to look the most fabulous. For me, I need anything to distract attention away from my not-so-perfect bikini body. These crystals hopefully will catch the sun and simply blind people so I won’t even have to be worried about it =) But in all seriousness (although I was being serious), this is such an amazing bag for the summer and you don’t even have to go on a special vacation to use it. It is huge but the cotton canvas is so light you can still use it everyday without filling it up. There is an interior pocket so keys and phone does not get lost. At Net-a-Porter