Premiere beauty super store Beauty Collection is opening in West Hollywood with an appropriately Hollywood bash to celebrate. This Saturday, May 1, doors will open from 3-7 with free makeovers, hair styling, food and drinks and the mother of goodie bags, valued at over $350, to be given to the first 50 customers that day (opens at 3pm, press event is being held earlier in the day). The special event is also a benefit with 50% of sales going to The Beauty Bus Foundation. I will see you there!