Living Proof has won more beauty awards than one could feasibly count — and rightfully so. They tackle frizz like no other and have developed the most refreshingly scented formulations. Now the brand has launched a new product, Full Thickening Cream ($24), to their lineup of offerings. The cream is meant for those with thin, life-less, limp hair who are looking for a thicker mane. It’s touted as an alternative to sprays that last only a few hours because it’s made with a new polymer (called Poly Beta Amino Ester-1), that’s both strong and elastic, but also durable and non-sticky. I haven’t used this product myself as I usually am trying to flatten my hair not thicken it, but after the jump see expert tips on how to use this product from Living Proof co-founders, Ward Stegerhoek and Mitch DeRosa!
Layers
The most volume will be achieved if you have some layers in your hair, whatever the length is. Make sure to ask your stylist to give you some layers if volume is your top hair concern.
Don’t Overly Condition the Hair
You certainly want to have your hair well hydrated, but be careful not to excessively moisturize with heavy masks as this can tent to weigh the hair down, especially if your conditioners have lots of oils and silicones. This weight may counteract the benefits of a volumizer or thickener, like Full.
Style with Heat
The most volume will come from starting with clean hair and blowing it dry following the instructions above. Air drying will give you texture and definition, but usually not as much volume as heat styling.
Remember That Different Products Do Different Things
Full is a thickening product; it is not a root lifter and it will not give you hold. Cocktail Full with your favorite root lift product or holding product if that is the look you want. And experiment – have fun with your hair until you find your favorite style.
Coloring helps
For those of you who color or highlight your hair, this will give it added texture and will help give the appearance of more volume.
