There are eye creams and serums–and then there is Lancôme Génifique. Ever since the Australian Open, my eyes have been suffering. Blame it on the late nights watching the game or the jet lag travelling to and from Melbourne, but my eyes were looking tired, dull and just plain saggy. But from the moment I applied Génifique, I could literally feel it going to work. The tingly sensation was invigorating! Lancôme claims users will see visibly younger, brighter eyes in just seven days–I can affirm that notion as it worked for me. This cream boosts the activity of genes in and around the eye area and, in my case at least, helped noticeably reduce any appearance of fatigue. In photos, I noticed I looked more awake and alert and the skin around me eyes felt moisturized and fresh. I’m thrilled I discovered this product in the days leading up to Fashion Week. A definite must-have!