Snob Essentials

H&M x Sonia Rykiel Knitwear Collection

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Swedish fast-fashion giant H&M looks to have another hit on its hand–this time courtesy of Sonia Rykiel. The French “Queen of Knits” launched her second collection (the first being a lingerie line) with a party in Manhattan last week that had all the core looks on display. Previewing them up close for the first time, it’s quintessential Rykiel–Parisian chic. The pieces, out February 20 in 250 H&M stores, are whimsical yet wearable. No surprise that color was a key characteristic of the line, which offers a little something for everyone: from adorable bracelets and wedge sandals to flirty cocktail dresses and oversized overalls. There’s even a separate children’s line for ages 1 ½ to 8 years old. Is it a little kitschy? Undoubtedly. Is the studded beret a little costumey? Yes. But the quality is surprisingly soft and nice to the touch. The key here, as is with all these hi-low collaborations, is to mix and match the pieces with a well-edited eye, natch. The ruffles are signature Rykiel, as are the vertical stripes featured throughout. Take note, ladies: horizontal stripes are not made for every body shape; try, try, try these on. My favorite piece? The rainbow-hued strapless dress is true knit wit! To the trained eye, it screams Rykiel! To everyone else? Très chic!

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