New from Purple Lab: Goji Berry Lip Gloss

Left — bloggers preparing for yoga. I’m in the blue shirt taking a picture with my phone of Didge Project!. Right — Karen is the one blowing the kiss!

Karen Robinovitz, the creator of Purple Lab, always puts on the most amazing events. She has the BEST taste — whether in clothing, restaurants, or, naturally, beauty. To celebrate the launch of her brand’s new lip gloss color, Goji Berry, she invited a few bloggers to Tribeca for a yoga session in the apartment of Libby Weintraub which was accompanied by an amazing performance by the Didge Project. After some relaxing OMs we had psychic readings by Linda Lauren which were eerily spot-on, munched on raw chocolate (I’m obsessed with raw chocolate now!), and of course drank Goji Berry smoothies! As for the Purple Lab lip glosses, they’re appropriately called “Huge Lips, Skinny Hips” since they contain Hoodia to curb hunger as well as lip plumper. Each gloss is named after something dear to Karen’s heart (hence Goji Berry, named after Karen’s fave drink. The formulation of the gloss is rich in antioxidant, vitamin E and C).

To learn more about Purple Lab’s glosses click here and to learn about the process of creating your own beauty brand click here to read about Karen’s exciting journey!