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Palos Verdes-based Kelly Cook is already turning a profit with the website Bag Snob ( www.snobessentials.com) and its offshoots, Couture Snob ( www.snobessentials.com), Tot Snob ( www.snobessentials.com) and Beauty Snob ( www.snobessentials.com.)
Launched in 2005 by Cook and Tina Craig (who’s based in Dallas), Bag Snob now garners 100,000-plus unique visitors monthly, and nets more than six figures a year via its affiliate programs with e-commerce sites including Net-a-Porter, Saks Fifth Avenue and ELuxury.
It works like this: Cook and Craig blog about a bag, then link to one of their affiliates where shoppers can buy it. The bloggers get a cut of the profits on sales that come from these links to their site. (And their recommendations are like a priest’s blessing — bags they laud routinely sell out on Net-a-Porter.)
“We wrote like we were talking to a girlfriend, and that really resonated with people,” Cook said. “We talk about overpriced bags or blatant label whoring. My mom always said shopping would be the end of me, that it would destroy me. She was wrong.”
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