Snob Essentials

LA Times: Fashion World Turns To Bloggers

Pick up a copy of LA Times Sunday Edition! We are featured alongside some of our favorite blogs!

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Image: Christopher Serra for LA Times

Palos Verdes-based Kelly Cook is already turning a profit with the website Bag Snob ( www.snobessentials.com) and its offshoots, Couture Snob ( www.snobessentials.com), Tot Snob ( www.snobessentials.com) and Beauty Snob ( www.snobessentials.com.) 

Launched in 2005 by Cook and Tina Craig (who’s based in Dallas), Bag Snob now garners 100,000-plus unique visitors monthly, and nets more than six figures a year via its affiliate programs with e-commerce sites including Net-a-Porter, Saks Fifth Avenue and ELuxury.

It works like this: Cook and Craig blog about a bag, then link to one of their affiliates where shoppers can buy it. The bloggers get a cut of the profits on sales that come from these links to their site. (And their recommendations are like a priest’s blessing — bags they laud routinely sell out on Net-a-Porter.)

“We wrote like we were talking to a girlfriend, and that really resonated with people,” Cook said. “We talk about overpriced bags or blatant label whoring. My mom always said shopping would be the end of me, that it would destroy me. She was wrong.”

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11 comments

  1. fantastic write up! Congrats girls for always telling it like it is and for enabling our own shopping obsession!

  2. Tina, I’ve loved your work from day 1.

    Although I don’t have time to leave comments as often as I would like to, I’m silently rooting for you girls!!

    xoxo,

    [v]

  3. I did this interview with my 2 kids in the car. They started fussing and then full out crying so I had to pull over and stand on the sidewalk to finish this interview while the 2 of them continued to freak out in the car!! In case you thought our jobs are glamorous, this is what it is like =)

  4. BRAVA!!! To YOU BOTH!!! Even though I havent been leaving as many comments as I used to, I do pop in throughout the day–everyday!! =)

    Mazel Tov!!

    XOXO

  5. Congrats ladies keep up the good work…your my daily go to!!

    L.xo

    P.S. Tina….the young girl from Texas that blogs…you mentioned on facebook, she is fascinating you’ve got to get her to do a guest blog!! have you met her?

  6. No but I’m having lunch with her next month when she returns from Asia. She’s fascinating isn’t she? Such a delight!

  7. How fabulous…I see her mum Blogs too….would love to hear about your meeting, shes is such a delight, was hooked looking at her blog entries!!

    Can’t wait…hope you and your family are well and recovered from your little boys hospital ordeal!

    L.xo